We sell a piece that says no piece will make you rich

Start with the awkward part. The back of Object 007 reads «money doesn't make you rich» — and we charge money for that hoodie. It isn't irony for its own sake, it's a condition: if the piece turns out thin, crooked and dead within a season, the sentence on it becomes noise. Hence 400 gsm fleece, a metal zip and a hood that holds its shape.

The bear with the X on its eye isn't a cute mascot. It's the stuffed toy from childhood that grew up and went chasing money. Every drop puts it in a new situation, because the question never changes: how much will you pay to look richer than you live.

Every piece is an object with a number and a year. Object 007 means six came before it, and they aren't coming back — the run ends and never gets reprinted. We don't do «seasonal collections». We make a statement, date it and move on.

«Worldwide» isn't decoration either. This site speaks Portuguese, Russian and English because São Paulo, Moscow and New York argue about the same thing: what your clothes say for you before you open your mouth.